Author: Black Mountain

Blog, Press / 22.08.2023

As we mention in our book, digital PR is gold dust for small businesses, as it helps spread the word about your offering without spending a cent. The key to doing this successfully though, is to have a story worth sharing that people are interested in reading about, as well as creating high quality 'free' content for editors. We've seen the benefits of this first hand with the launch of our book, and the subsequent coverage of our business we've managed to generate from it.
Blog / 15.06.2023

By Catherine It's hard to believe that it's only been 7 months since ChatGPT was released. Before then, the wider world wasn't really aware of the capacity of an intelligent AI tool to help almost all aspects of a business, from content writing and video production to design, coding and automation.
Insights / 08.03.2023

By Belinda I took myself off on an 'artist date' this past weekend - a concept coined by Julia Cameron, who wrote one of the seminal books on creativity: The Artist's Way. Cameron's idea was that once a week, creatives should arrange a solo expedition to explore something that interests them, with the aim to spark whimsy and inspiration. And my trip to the Kunstmuseum certainly did just that. I have a firm love of fashion but must admit that I knew very little about Spanish designer Balenciaga (1895-1972), who is referred to as 'The Master' by those in the industry. As I strolled between his designs, all of which remain iconic and impeccable, here's what I took from it that can be applied to the creative process - and marketing - today.