Our international version of Small Business – Big Plans is out!
When we published ‘Small Business – Big Plans’ in South...
August 26, 2024
Small Business Big Plans – International Version
An essential and effective weapon for any small business owner with big dreams.
Vanessa Raphaely
Founder, The Village
Helps you navigate the digital world with tactical, simple-to-execute nuggets of virtual gold.
Angelo Bennett
Digital Product Manager, Hollard
SMALL BUSINESS – BIG PLANS
As a small business owner or entrepreneur, you’ll know the value of digital marketing to make the most out of your limited budget and resources. But all that information out there can be overwhelming – how do you know where to start, or who to trust?
Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights, global statistics and plenty of real-world examples on how to use digital marketing to make your small business thrive.
Written by us, it distils our decades of knowledge working with local and global brands, as well as many exciting startups, into bite-sized chunks of marketing know-how.
Buy it on Amazon now!
Available on Amazon in your country now
In a global context, you’ll learn:
- How to find your USPs & build a brand
- How to craft a digital sales strategy
- How to create a website
- The basics of search engine optimisation
- How to use AI tools to your advantage
- How to write emotive web copy that inspires action
- How to launch your own digital PR campaign
- How to navigate the world of influencers and social media
Ultimately this book will empower you as a small business owner in a way that maximises your time and budget
– helping you achieve those big dreams.
IS THIS BOOK FOR YOU?
Small Business – Big Plans is for you if:
- You’ve got a great idea that you want to build into a business, but aren’t sure how to start
- Your small business is your primary source of income, or a side hustle
- You’re a business owner needing to revamp, reposition, or address gaps in your digital knowledge
- You’re working in a marketing role and want to upskill yourself
- You’re a company wanting to start an agile small business subdivision
Which traits make for a good marketer?
By Belinda Mountain I’ve been thinking about this topic ever...
January 30, 2024
