What AI content tools are out there?

What AI content tools are out there?

By Catherine

It’s hard to believe that it’s only been 7 months since ChatGPT was released. Before then, the wider world wasn’t really aware of the capacity of an intelligent AI tool to help almost all aspects of a business, from content writing and video production to design, coding and automation.

As writers, we’re particularly interested in how these AI tools are impacting the copywriting industry (here’s what we’ve said previously about it). Besides ChatGPT though, there are lots of AI tools now available to help you craft all sorts of content – some free, some paid. With that in mind, we’ve pulled together a quick roundup of some of the tools we’ve come across:

    • ChatGPT: The one we’re all familiar with by now – an AI text generator that converses like a human, and generates custom content based on pre-existing data. Because of this it’s not really designed to be used for content that needs to be extremely current or newsy, though it does generate relatively informative responses.
    • Jasper: Another AI tool that’s trained to write original marketing content including blog posts, social media posts and web copy. It goes beyond this though: you can also use it for generating the creative imagery you need for ads, as well as for content strategy, including ideas for audio and video content.
    • Writer: An enterprise generative AI platform that helps you brainstorm ideas, and generate outlines for various kinds of commercial content, such as blog posts, email copy and product descriptions. A nifty feature is that you can teach it to use the specific tone and style that suits your company voice.
    • Smartwriter.ai: A specialist tool for generating personalised cold emails, LinkedIn messages, backlink requests (for SEO) and sales pitch emails.
    • InstaText: A tool that uses AI to improve the readability and clarity of written content by suggesting rephrasing and editing.
    • DeepL:¬†An AI-powered translation tool that provides accurate translations for various languages, making it easier for marketers to create content for international audiences.
    • Tome: A generative storytelling tool. Some of the examples they give for how it can be used include building a narrative into your strategy document, creative brief or website. It also does things like summarise long-format content into the essential points.


Related to written content, there are also several tools available to help turn content into video, and vice versa. This is historically a real tripping point for many smaller businesses due to the high production costs of making video – or, conversely, the time involved in extracting a meaningful written article from video content. Here are some video AI tools we’ve found:

  • DeepBrain: Quickly converts text to video, and lets you create photo-realistic avatars that you can use on socials like TikTok and Twitter.
  • Synthesia: Another text into video tool, but it can handle text from over 120 languages.
  • InVideoAO: This tool uses AI for script generation (using prompts like blog posts and articles), and then lets you choose from over 5000 video templates – plus you can choose stock media and music.
  • Pictory: Lets you create short, highly-sharable branded videos from your existing long form content.


A quick disclaimer is that we’ve tried some of these tools but not all of them, so we’d love to hear which ones you’ve used, or if you’ve found any of them particularly helpful in your own business. Leave us a note in the comments!

Black Mountain
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