SERVICES

Web copywriting

Your website may be beautiful to behold, but ultimately it’s the content that keeps people reading and converts them into paying customers.

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KEYWORD RESEARCH

Before we start any SEO copywriting project, we research exactly what your target market is searching for to find your product or service.

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Non-digital copy

Although we’re experts in the digital space, we love working with words in any way, shape or form, whether it’s a company brochure, a press release, or a presentation.

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CONTENT STRATEGY

Content may be the buzzword on every marketer’s lips, but it can be a difficult nut to crack.

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CONVERSION OPTIMISATION

Looking at your own website day in and day out means you can lose sight of how others see it.

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SEO copywriting

These days, the main traffic driver to your site will probably be through search engines.

How We Work

We pride ourselves on producing work of the highest quality. Because we don’t skimp or cut corners, we’re able to supply you with fresh, creative, engaging content that always delivers results.

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RATES

Unlike most agencies, we don’t charge one uniform rate, because we know that every project is unique. Instead, we provide you with a quote that’s specially tailored based on a number of factors. 

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TIMING

We’re sticklers for time. If we say we’ll get the work to you on Friday, you may even receive it on Thursday afternoon. Deadlines are important to us, because we know they matter to you.

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REVISIONS

We’re not happy until you’re happy. But you’re the subject expert, so we need your input for the draft process. From this feedback, we take special care with revisions so that the end product is just right.

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DETAILS

We’re very particular when it comes to grammar and spelling. So if you’re not great with your affects and effects and your yours and you’res, we’ll show you the way to language utopia.

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HIGH QUALITY

We meet with your rainmakers, your inventors or your frontline sales army to

come up with quality content that reflects what really makes your business unique.

SMALL AND AGILE

You’re not paying for our fancy head office or our swarm of interns.

Being small means we don’t come with baggage – and we’re cost effective, time efficient and flexible.

DIGITAL SPECIALISTS

Digital content consumers are different. They skim. They scan. They’re easily distracted.

We write it how they want it: snappy, readable, and straight to the point.

CHAMELEONS

We’re comfortable writing on a range of topics.

From car insurance and cruises to jewellery and juicing, we change our colours to suit our surroundings.

About Us

Catherine Black

Catherine is a writer and digital marketer. With a background in search marketing, she worked at agencies in Cape Town, London and San Francisco before returning to South Africa to start an SEO consulting business in 2010. She co-founded Black Mountain in 2012, working with brands across finance, insurance, healthcare, travel, retail and more.

 

She’s the author of 301 Ways to Use Social Media To Boost Your Marketing (McGraw Hill, 2010), and has written for publications including The Sunday Times, Entrepreneur magazine, Women24 and Men’s Health. She’s written two client SEO courses, and has been a course convenor and writer for digital education company GetSmarter.

 

She has a Business Science degree (Honours in Information Systems) from the University of Cape Town. In her spare time she loves fiction writing, exploring small South African towns and road running.

 

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Belinda Mountain

Belinda is a writer, copywriter and digital marketing consultant who has worked with some of South Africa’s biggest brands, and many exciting startups, over the past decade. As a freelance writer, she’s written extensively on travel, food, parenting, style and wellness, and has been published in The Sunday Times, Fast Company, Fairlady and Entrepreneur magazines, among others.

 

Before co-founding Black Mountain in 2012, she worked in the publishing industry in marketing roles for companies including Penguin Books and Harlequin.

 

She has a Business Science degree from the University of Cape Town (Honours in Marketing), and has lived in London, Europe and South Africa over the past 20 years. She’s also an award-winning blogger and fitness junkie, who loves discovering new bookshops around the world.

 

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OUR WORK

TESTIMONIALS

OUR CLIENTS

CLICK HERE TO FIND US

HERE’S HOW YOU CAN CONTACT US

We’d love to help you with your copywriting needs!

JOHANNESBURG Yale Suites, Fountain Grove Office Park, 5 Second Road, Hyde Park, Johannesburg, 2196. Tel: 072 587 5231

NETHERLANDS The Hague. Tel: +31 68 308 2210

    Find out more

    Buy our book! Grow your small business with our practical guide to digital marketing. Available 15 May 2023.