SEO Digital Content | Black Mountain

ENGAGING, TARGETED CONTENT

The age of AI-produced content is here.

Despite this – or maybe because of it – there's a bigger need than ever for copy that conveys a sense of human connection, as well as being fresh, engaging and sharply targeted.

Whether it’s webpage copy, a press release, a content strategy or a sales brochure, we can help.

SEARCH ENGINES ARE OUR FRIENDS

If you’re not visible on Google, do you even exist?

Every bit of digital content we produce is optimised for search engines so it’s easy for your target market to find you.

STORIES YOUR TARGET MARKET WANTS TO HEAR

Some of us swoon over a freshly roasted artisan espresso while others crave a steaming mug of Ricoffy.

Whoever your brand appeals to, we’ll write your copy so that it resonates with them.

WE’RE CONTENT SPECIALISTS

We’ve worked with brands of all sizes – from small start-ups to large multinationals.

With years of experience in SEO, copywriting, digital marketing, publishing and social media under our belts, we know what it takes to produce the highest quality content.

SERVICES

Web copywriting

Your website may be beautiful to behold, but ultimately it’s the content that keeps people reading and converts them into paying customers.

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KEYWORD RESEARCH

Before we start any SEO copywriting project, we research exactly what your target market is searching for to find your product or service.

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Non-digital copy

Although we’re experts in the digital space, we love working with words in any way, shape or form, whether it’s a company brochure, a press release, or a presentation.

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CONTENT STRATEGY

Content may be the buzzword on every marketer’s lips, but it can be a difficult nut to crack.

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CONVERSION OPTIMISATION

Looking at your own website day in and day out means you can lose sight of how others see it.

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SEO copywriting

These days, the main traffic driver to your site will probably be through search engines.

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How We Work

We pride ourselves on producing work of the highest quality. Because we don’t skimp or cut corners, we’re able to supply you with fresh, creative, engaging content that always delivers results.

RATES

Unlike most agencies, we don’t charge one uniform rate, because we know that every project is unique. Instead, we provide you with a quote that’s specially tailored based on a number of factors.

TIMING

We’re sticklers for time. If we say we’ll get the work to you on Friday, you may even receive it on Thursday afternoon. Deadlines are important to us, because we know they matter to you.

REVISIONS

We’re not happy until you’re happy. But you’re the subject expert, so we need your input for the draft process. From this feedback, we take special care with revisions so that the end product is just right.

DETAILS

We’re very particular when it comes to grammar and spelling. So if you’re not great with your affects and effects and your yours and you’res, we’ll show you the way to language utopia.

HIGH QUALITY

We meet with your rainmakers, your inventors or your frontline sales army to

come up with quality content that reflects what really makes your business unique.

SMALL AND AGILE

You’re not paying for our fancy head office or our swarm of interns.

Being small means we don’t come with baggage – and we’re cost effective, time efficient and flexible.

DIGITAL SPECIALISTS

Digital content consumers are different. They skim. They scan. They’re easily distracted.

We write it how they want it: snappy, readable, and straight to the point.

CHAMELEONS

We’re comfortable writing on a range of topics.

From car insurance and cruises to jewellery and juicing, we change our colours to suit our surroundings.

About Us

Catherine Black

Catherine is a writer and digital marketer. With a background in search marketing, she worked at agencies in Cape Town, London and San Francisco before returning to South Africa to start an SEO consulting business in 2010. She co-founded Black Mountain in 2012, working with brands across finance, insurance, healthcare, travel, retail and more.

She’s the author of 301 Ways to Use Social Media To Boost Your Marketing (McGraw Hill, 2010), and has written for publications including The Sunday Times, Entrepreneur magazine, Women24 and Men’s Health. She’s written two client SEO courses, and has been a course convenor and writer for digital education company GetSmarter.

She has a Business Science degree (Honours in Information Systems) from the University of Cape Town. In her spare time she loves fiction writing, exploring small South African towns and road running.

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Belinda Mountain

Belinda is a writer, copywriter and digital marketing consultant who has worked with some of South Africa’s biggest brands, and many exciting startups, over the past decade. As a freelance writer, she’s written extensively on travel, food, parenting, style and wellness, and has been published in The Sunday Times, Fast Company, Fairlady and Entrepreneur magazines, among others.

Before co-founding Black Mountain in 2012, she worked in the publishing industry in marketing roles for companies including Penguin Books and Harlequin.

She has a Business Science degree from the University of Cape Town (Honours in Marketing), and has lived in London, Europe and South Africa over the past 20 years. She’s also an award-winning blogger and fitness junkie, who loves discovering new bookshops around the world.

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OUR WORK

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TESTIMONIALS

I've never worked with a group of writers with this level of dedication, guts, and deliberate excellence before, where the final output feels so seamless and natural. Their turnaround is fast, their customer service is world class, and what makes their writing so brilliant is that they have the audacity to understand how the audience’s mind works and the psychology and purpose behind every piece of writing.
Kiron Diamond, Senior Team Lead, Client Services, NTT - https://hello.global.ntt
Black Mountain has been an invaluable resource as an external editing team. Their attention to detail, marketing experience and excellent writing have vastly improved the quality of our sales and marketing presentations and brochures.
Anneli Brooks-Smith, Manager, Client Services, NTT - https://hello.global.ntt
"We're so grateful to have Black Mountain as our writing and communication services partner. Their professionalism and attention to detail make every engagement easy and seamless. Who wouldn’t want a partner like that? I highly recommend them."
Elisheva Gilbert, CMO, Sasfin - https://www.sasfin.com
"It is a privilege to work with these two women, who have a unique offering of excellent content, along with an understanding of the world of SEO. Their work is intuitive, creative and excellent! And it often hits that perfect note, the first draft. It has been a very worthwhile investment for our business."
Dr Rory Dower, Plastic Surgeon - https://www.plasticsurgerycentre.co.za/
"It was a pleasure working with Black Mountain. They listened and understood what we are about and were able to translate that into content. We appreciate their professionalism and clear, efficient communication."
Catherine Poole, Aubergine Restaurant - www.aubergine.co.za
As a writer at a corporate, it’s comforting to be able to draw on the expertise of the Black Mountain team. Apart from being able to provide an outsider’s eye for our work, their up-to-date knowledge on best practice is an important capability. They are professional, thorough and punctual in turning around work.
Patrick Lawlor, Investec - http://www.investec.co.za
"Working with Black Mountain has enabled us to constantly improve on the user experience for our customers. Their rapid turnaround times, valuable experience and can-do attitude means that working with them is both enjoyable and beneficial to our business."
Jodi Raviv, Head of Marketing and Communications, Bidvest Bank - http://www.bidvestbank.co.za
"It’s been a pleasure working with Black Mountain on projects for several of the Flight Centre Travel Group brands. Their meticulous attention to detail and professionalism have ensured that each project has been delivered on time with great results. I’d highly recommend them."
Kate Powell, Digital Marketing Manager, Flight Centre Group - http://www.flightcentre.co.za
“Working with Black Mountain was a very refreshing experience. They delivered high quality, keyword rich content for platform45.com, and took time to understand our core business. The resulting content exceeded our expectations; we'd highly recommend them for web and SEO related copywriting."
Frank S, Front-end Developer, Platform45
“Black Mountain have been an excellent resource in assisting us with copy editing for our online cooking school. Timely communication and delivery, attention to detail and excellent work makes every interaction with them a pleasure.”
Beth Durham, Cooking School Co-ordinator, Yuppiechef - www.yuppiechef.com
“Working with Black Mountain has been an absolute pleasure. They've managed to significantly improve our Google presence on both organic and paid search, as well as provide strong direction on our content strategy. We appreciate their dependability and professionalism.”
Chris Meyer, Digital Strategist, Fedhealth - www.fedhealth.co.za