Web copywriting
Your website may be beautiful to behold, but ultimately it’s the content that keeps people reading and converts them into paying customers.
KEYWORD RESEARCH
Before we start any SEO copywriting project, we research exactly what your target market is searching for to find your product or service.
Non-digital copy
Although we’re experts in the digital space, we love working with words in any way, shape or form, whether it’s a company brochure, a press release, or a presentation.
CONTENT STRATEGY
Content may be the buzzword on every marketer’s lips, but it can be a difficult nut to crack.
CONVERSION OPTIMISATION
Looking at your own website day in and day out means you can lose sight of how others see it.
SEO copywriting
These days, the main traffic driver to your site will probably be through search engines.
How We Work
We pride ourselves on producing work of the highest quality. Because we don’t skimp or cut corners, we’re able to supply you with fresh, creative, engaging content that always delivers results.
RATES
Unlike most agencies, we don’t charge one uniform rate, because we know that every project is unique. Instead, we provide you with a quote that’s specially tailored based on a number of factors.
TIMING
We’re sticklers for time. If we say we’ll get the work to you on Friday, you may even receive it on Thursday afternoon. Deadlines are important to us, because we know they matter to you.
REVISIONS
We’re not happy until you’re happy. But you’re the subject expert, so we need your input for the draft process. From this feedback, we take special care with revisions so that the end product is just right.
DETAILS
We’re very particular when it comes to grammar and spelling. So if you’re not great with your affects and effects and your yours and you’res, we’ll show you the way to language utopia.
HIGH QUALITY
About Us
Catherine Black
Catherine is a search engine optimisation (SEO) specialist, social media strategist and web copywriter with a Business Science degree from UCT.
With over 12 years’ experience in paid and organic search, she began working on the agency side (Quirk in Cape Town, Greenlight Digital in London and iProspect in San Francisco) before heading the internal SEO team at CBS Interactive in San Francisco. Back in South Africa, Catherine has provided SEO, social media and web copywriting services to clients since 2009.
She’s the author of the book, “301 Ways to Use Social Media To Boost Your Marketing” (McGraw Hill, 2010), and has been a convener and course writer for GetSmarter, one of South Africa’s fastest growing online education companies.
Belinda Mountain
Belinda is a copywriter and marketing professional who graduated with a Business Science degree from UCT.
Following this, she spent eight years in the UK working for international publishing houses Penguin Books and Harlequin. Her publishing experience has given her an intense appreciation for the power of words, while her marketing background means she understands how to speak to consumers in a way that converts them into customers.
She is also a qualified proofreader and copy editor, as well as an award-winning parenting blogger.
TESTIMONIALS
OUR CLIENTS
HERE’S HOW YOU CAN CONTACT US
We’d love to help you with your copywriting needs!
JOHANNESBURG Yale Suites, Fountain Grove Office Park, 5 Second Road, Hyde Park, Johannesburg, 2196. Tel: 072 587 5231
CAPE TOWN Cube Workspace, Corner of Albion Springs and Main Road, Rondebosch, Cape Town, 7700. Tel: 021 140 1500
@blackmtn