As we mention in our book, digital PR is gold dust for small businesses, as it helps spread the word about your offering without spending a cent. The key to doing this successfully though, is to have a story worth sharing that people are interested in reading about, as well as creating high quality 'free' content for editors. We've seen the benefits of this first hand with the launch of our book, and the subsequent coverage of our business we've managed to generate from it.
It's hard to believe that it's only been 7 months since ChatGPT was released. Before then, the wider world wasn't really aware of the capacity of an intelligent AI tool to help almost all aspects of a business, from content writing and video production to design, coding and automation.