Insights

By Belinda I took myself off on an 'artist date' this past weekend - a concept coined by Julia Cameron, who wrote one of the seminal books on creativity: The Artist's Way. Cameron's idea was that once a week, creatives should arrange a solo expedition to explore something that interests them, with the aim to spark whimsy and inspiration. And my trip to the Kunstmuseum certainly did just that. I have a firm love of fashion but must admit that I knew very little about Spanish designer Balenciaga (1895-1972), who is referred to as 'The Master' by those in the industry. As I strolled between his designs, all of which remain iconic and impeccable, here's what I took from it that can be applied to the creative process - and marketing - today.