The value of digital PR
As we mention in our book, digital PR is gold...
August 22, 2023
Small Business Big Plans
An essential and effective weapon for any small business owner with big dreams.
Vanessa Raphaely
Helps you navigate the digital world with tactical, simple-to-execute nuggets of virtual gold.
Angelo Bennett
Digital Product Manager, Hollard
As featured in
SMALL BUSINESS – BIG PLANS
As a small business owner, you’ll know the value of digital marketing to optimise your limited budget and resources. But all that information out there can be overwhelming – how do you know where to start, or who to trust?
Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights and plenty of real-world examples on how to use digital marketing to make your small business thrive.
Written by us, it distils our decade of knowledge working with some of the country’s biggest brands, as well as many exciting startups, into bite-sized chunks of marketing know-how.
Buy it now!
Available at all bookstores and online
In a specifically South African context, you’ll learn:
- How to find your USPs & build a brand
- How to craft a digital sales strategy
- How to create a website
- The basics of search engine optimisation
- How to write emotive web copy that inspires action
- How to launch your own digital PR campaign
- How to navigate the world of influencers and social media
Ultimately this book will empower you as a small business owner in a way that maximises your time and budget
– helping you achieve those big dreams.
IS THIS BOOK FOR YOU?
Small Business – Big Plans is for you if:
- You’ve got a great idea that you want to build into a business, but aren’t sure how to start
- Your small business is your primary source of income, or a side hustle
- You’re a business owner needing to revamp, reposition, or address gaps in your digital knowledge
- You’re working in a marketing role and want to upskill yourself
- You’re a corporate wanting to start an agile small business subdivision
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