The brief: Yuppiechef wanted to inject their distinctively cheeky brand voice into the course notes and marketing materials for their new series of online cooking courses. Their courses cover a wide range of subjects, with topics such as “Mastering Meat”, “Mastering the Art of Baking” and “French Classics”.
The solution: We edited the core course notes including recipes and instructions, as well as each course’s marketing material. The end result was a fun and entertaining read but one that was still clear and easy for their enrolled students to follow.