Services

Web copywriting

Your website may be beautiful to behold, but ultimately it’s the content that keeps people reading and converts them into paying customers. Good quality content also builds your brand’s credibility and enhances people’s trust in you.

As well as conceptualising campaign ideas that really land with your audience, we write web copy that’s fresh, unique and relevant to your target market. From formal to relaxed, humorous to explanatory, we’ll get your audience doing what you want them to do – whether it’s buying a product, submitting a contact form, or downloading a brochure.

SEO copywriting

These days, the main traffic driver to your site will probably be through search engines. We like visitors from search engines because they’re already in “search mode”, which typically means they’re a better quality lead.

Our SEO copywriting services include writing original, customised web copy that’s visible on search results for the keyword phrases your target market is using.

What sets us apart in the SEO business? Two things: our origins as search experts, and our main focus on always producing copy that’s natural to read. After all, you can have all the number one rankings in the world, but if a visitor finds your over-optimised content jarring, they’ll leave as quickly as they arrived.

Non-digital copy

Although we’ve experts in the digital space, we love working with words in any way, shape or form, whether it’s a company brochure, a press release, or a presentation.

We take the time to understand your company’s voice and always work in line with your marketing goals, whether they’re about brand awareness, promoting a certain campaign or encouraging a specific call to action.

Keeping your message consistent across all your marketing platforms is key. By using one provider for all your copy both digital and otherwise – you’ll keep your voice reassuringly familiar, no matter where your customers are hearing about you.

Keyword research

Before we start any SEO copywriting project, we research exactly what your target market is searching for to find your product or service. After all, if you’re optimising your content for the wrong phrases, you’re preaching to the wrong audience.

We’ll start with an in-depth interview with you to define your ideal customer profile, after which we’ll narrow down the phrases that are appropriate for the pages on your site.

The end result is a keyword map assigned to either existing or new content. We usually offer our keyword research services in conjunction with SEO copywriting, but we can do standalone research too.

Conversion optimisation

Looking at your own website day in and day out means you can lose sight of how others see it. Especially for first time visitors, your site needs to be clear and simple and should make it easy for them to take action. We’ll audit your website to help it be what it was meant to be – a souped up converter of casual visitors into paying customers.

Content strategy

Content may be the buzz word on every marketer’s lips, but it can be a difficult nut to crack. We’ll meet with your team and devise a content strategy that tells your story in a coherent, creative way, and that makes people want to tell others all about it.