Nedbank Insurance


The brief: In launching Nedbank Insurance, Nedbank wanted fresh and simple copy for the website that would position them as a brand that could “make everyday certainty happen”. Content needed to be educational and targeted to their lower LSM consumers, but it also had to be optimised for high search engine visibility.


The solution: We interviewed key stakeholders, analysed product marketing material and wrote the site’s content from a needs-based perspective. The result was a site full of informative content written in a reassuring and positive tone that was also optimised for related keyword phrases.