The brief: Hollard wanted to continue improving their SEO rankings, as well as provide consumers with informative, shareable content on a monthly basis. They also needed help rewriting the core pages on their site to fit in with their relaunched brand campaign and positioning.
The solution: We delivered monthly articles that were informative and interesting to consumers, and that formed part of a larger content strategy to improve Hollard’s organic search visibility. We also rewrote many of their core pages to take into account their new tone and brand positioning.