SafariScapes & Aviation

SafariScapes & Aviation

Safari-Scapes-Bots

The brief: SafariScapes needed evocative copy for their new website that would inspire discerning travellers to Africa to book their once-in-a-lifetime trip with them. They wanted their website to be a credible resource for potential customers to refer to, during the mostly in-person sales process. Copy also needed to be optimised for search phrases that international tourists would be using when doing research on their trip.

 

The solution: After interviewing the duo on the various destinations and experiences they offer, we crafted emotive copy that would paint a tangible picture in the minds of travellers, as well as position SafariScapes as a quality, high-end, bespoke safari company. Strong calls to action and an engaging tone were used to attract high-end clients to request a quote or further information.