Female For Life

Female For Life

FemaleForLife

The brief: Female for Life, an Australian activewear brand for strong vibrant women, wanted an audit conducted of their website in terms of content, technical SEO and usability. The goal was to improve the website’s search rankings, as well as to better communicate their USPs to the target audience. Following the audit, the company also wanted fresh, inspiring monthly content written for their blog.

 

The solution: Following on from our extensive audit, we made recommendations for site content changes including editing product descriptions, optimising core website content and writing ongoing blog posts each month. These activities are helping strengthen the site’s search visibility, as well as the relationship between the brand and its online target market.