The biggest mistake we see when editing copy for use online is when people are overly formal in their writing style. Sure, there are certain situations where lengthy descriptions and certain words may be necessary, such as in legal documents for example, but the easiest way to distance your readers from what you are trying to say (or sell) is to use words that you wouldn't use in real life.
As digital content providers, our business model is one where we essentially charge for our time. Whether it's SEO consulting, usability advice or doing the actual copywriting, one of our biggest challenges with Black Mountain is how to get around the fact that if we're not putting in the time, we're not making the money.
Sorry that it's been a bit quiet around here lately. The reason? End of year rush. Projects that needed to be completed. The small matter of moving two kids, two dogs, a husband and a houseful of objects from the City of Gold to The Mother City. Oh, not to mention trying to make a business work in two different cities as well.
As an agency, we've written about a lot of different stuff in Black Mountain's short life. From serious corporates to small, cheeky startups, we've written content about office space. Logistics. Pizza. Electrical compliance. Perfume that goes in your pocket. Educational outreach programmes. Online car auctions. Hedge funds. Jewellery. Haircare products. Seafood.