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Writing On Something You Know Nothing About
As an agency, we've written about a lot of different stuff in Black Mountain's short life. From serious corporates to small, cheeky startups, we've written content about office space. Logistics. Pizza. Electrical compliance. Perfume that goes in your pocket. Educational outreach programmes. Online car auctions. Hedge funds. Jewellery. Haircare products. Seafood.
Media Update Press Release
Catherine was recently interviewed by Darren Gilbert of Media Update about the importance of content when it comes to an online presence.
Majestic and magnificent
In my first job as a junior copywriter, my boss kept a shared spreadsheet of words that our team was forbidden to use in any piece of writing. The no-go list was made up mostly of adjectives, and it went something like this: