SERVICES

Web copywriting

Your website may be beautiful to behold, but ultimately it’s the content that keeps people reading and converts them into paying customers.

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KEYWORD RESEARCH

Before we start any SEO copywriting project, we research exactly what your target market is searching for to find your product or service.

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Non-digital copy

Although we’ve experts in the digital space, we love working with words in any way, shape or form, whether it’s a company brochure, a press release, or a presentation.

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CONTENT STRATEGY

Content may be the buzzword on every marketer’s lips, but it can be a difficult nut to crack.

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CONVERSION OPTIMISATION

Looking at your own website day in and day out means you can lose sight of how others see it.

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SEO copywriting

These days, the main traffic driver to your site will probably be through search engines.

How We Work

We pride ourselves on producing work of the highest quality. Because we don’t skimp or cut corners, we’re able to supply you with fresh, creative, engaging content that always delivers results.

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RATES

Unlike most agencies, we don’t charge per hour or per word, because we know that every project is unique. Instead, we provide you with a quote that’s specially tailored based on a number of factors. 

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TIMING

We’re sticklers for time. If we say we’ll get the work to you on Friday, you may even receive it on Thursday afternoon. Deadlines are important to us, because we know they matter to you.

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REVISIONS

We’re not happy until you’re happy. But you’re the subject matter expert, which means we need your input throughout the draft process. For this reason, we always include two revisions in our quoted costs.

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DETAILS

We’re very particular when it comes to grammar and spelling. So if you’re not great with your affects and effects and your yours and you’res, we’ll show you the way to language utopia.

HIGH QUALITY

We meet with your rainmakers, your inventors or your frontline sales army to

come up with quality content that reflects what really makes your business unique.

SMALL AND AGILE

You’re not paying for our fancy head office or our swarm of interns.

Being small means we don’t come with baggage – and we’re cost effective, time efficient and flexible.

DIGITAL SPECIALISTS

Digital content consumers are different. They skim. They scan. They’re easily distracted.

We write it how they want it: snappy, readable, and straight to the point.

CHAMELEONS

We’re comfortable writing on a range of topics.

From car insurance and cruises to jewellery and juicing, we change our colours to suit our surroundings.

About Us

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Catherine Black

Catherine is a search engine optimisation (SEO) specialist, social media strategist and web copywriter with a Business Science degree from UCT.

 

With over 12 years’ experience in paid and organic search, she began working on the agency side (Quirk in Cape Town, Greenlight Digital in London and iProspect in San Francisco) before heading the internal SEO team at CBS Interactive in San Francisco. Back in South Africa, Catherine has provided SEO, social media and web copywriting services to clients since 2009.

 

She’s the author of the book, “301 Ways to Use Social Media To Boost Your Marketing” (McGraw Hill, 2010), and has been a convener and course writer for GetSmarter, one of South Africa’s fastest growing online education companies.
 

Smiley face@cathparker

Belinda Mountain

Belinda is a copywriter and marketing professional who graduated with a Business Science degree from UCT.

 

Following this, she spent eight years in the UK working for international publishing houses Penguin Books and Harlequin. Her publishing experience has given her an intense appreciation for the power of words, while her marketing background means she understands how to speak to consumers in a way that converts them into customers.

 

She is also a qualified proofreader and copy editor, and in her spare time blogs about her parenting exploits at Making Mountains.

 

Smiley face@belindamountain

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OUR WORK

TESTIMONIALS

OUR CLIENTS

CLICK HERE TO FIND US

HERE’S HOW YOU CAN CONTACT US

We’d love to help you with your copywriting needs!

JOHANNESBURG Yale Suites, Fountain Grove Office Park, 5 Second Road, Hyde Park, Johannesburg, 2196. Tel: 072 587 5231

CAPE TOWN 3rd Floor, Grove Exchange, 9 Grove Avenue, Claremont, Cape Town, 7700. Tel: 082 593 2069

info@black-mountain.co.za

@blackmtn